The Who by Henry Diltz, Monterey Pop Festival, 1967
Another Planet Entertainment and Goldenvoice in association with the Monterey International Pop Festival Foundation have announced that Morrison Hotel Gallery is now the official gallery for the 50th anniversary celebration of The Monterey Pop Festival.
Morrison Hotel Gallery will be on-site at the 50th anniversary festival (June 16 - 18) with a pop-up gallery that will feature over 50 photographic prints of the artists that performed at the 1967 festival. Fans will be able purchase any of these prints.
The dream of bringing together artists on the cutting edge of music in the name of charity, developed into what would become one of the seminal concerts in rock history. With the war in Vietnam on the world stage, cultural awareness and protest took a form of "music, love and flowers" with 170,000 people gathered at the Monterey Fairgrounds. The festival, produced by Lou Adler and John Phillips, was a peaceful gathering and a groundbreaking experience that has impacted generations.
"Morrison Hotel Gallery is honored to be the official gallery, and part of the anniversary celebration of the historic Monterey Pop Festival. That's what our gallery is all about — the music, the history, the culture. It's what we and all the photographers we work with, represent, and it's coming full circle, 50 years later to the day, on the same spot," says gallery co-owner Timothy White.
Morrison Hotel Gallery co-owner and founder Henry Diltz — also the official photographer for Monterey Pop 50 years ago — will be on hand to greet fans and sign autographs. A number of photographers represented by Morrison Hotel Gallery, who were also at the original Monterey Pop Festival, will be there to celebrate. Even filmmaker D.A. Pennebaker, the man behind the Monterey Pop movie, will make an appearance.
There will also be a Monterey Pop exhibit at the NYC gallery that runs from June 16 - July 3.
The three-day music celebration event will take place at the Monterey County Fairgrounds from June 16 - 18 — 50 years to the day and on the exact same spot of the 1967 festival.
The festival schedule and ticket information can be found here.